Put the Social back in Networking

It seems you can’t open a magazine or newspaper these days without reading about Facebook or another kind of Social Networking Website. In the last month alone, we’ve read articles on Facebook in Time, Newsweek and The New York Times.

While the attention that Social Networking Sites are enjoying is unprecedented, we still think people enjoy actually getting out and meeting people, here in the real world.

This is where Imity (utilizing Bluetooth technology) comes in. If you have a relatively new cellphone, pda or laptop, you’ve probably have access to a free wireless communications grid known as Bluetooth. Bluetooth is designed to allow you to quickly and wirelessly exchange information between these devices through short-wave radio signals.

While its intended use is undeniably impressive, the creative minds at Imity have developed an alternative use for Bluetooth that may prove more significant. Imagine attending an Industry function or Networking Event where your cellphone or blackberry makes the introductions for you. With Imity, this is a reality. To begin, you upload your own profile, including your personal interests to Imity. Then, whether you’re out and about or sitting in session at a conference, your personal device will alert you if someone nearby (within about 30 feet) shares one of your interests. You can then use your laptop (or another portable device) to learn more about them, or simply cut out the middleman by walking up to them and saying “Hello”.

Like all Social Networking Programs, Imity only really works if people use it. That said, we’ve installed it and recommend you give it a try. Just ask yourself: How much more often will I spark up conversation with a complete stranger if I know in advance that we have something to talk about?

Links:
www.facebook.com
www.imity.com